Branding

State
of Mind

L O G O | B R A N D I N G | W E B

On this project, I worked with a team to create the logo, packaging, and branding for the overall company, including the creation of a neon sign. This eventually led to creating assets for their e-commerce site, as well as animated e-blasts and animated social media content for advertorial purposes. 

State of Mind is an e-commerce store with pop-up shops located in Westfield Century City Mall in Los Angeles. This store captures the essence of California, selling elevated and upscale products made by California based artists and designers for clothing, accessories, houseware, and beauty.

Minimize
with Purpose

L O G O | B R A N D I N G

Caitlin came to me to help with build a brand identity and website for her new business venture, Minimize With Purpose. Caitlin is a KonMari Consultant Trainee, and is dedicated to helping people lead an organized and more joyful life through minimizing the amount of stuff we keep around our spaces of living. In order to have her branding represent the work she does, we went for a minimal modern aesthetic.

Stop &
Stare
Beauty

L O G O | B R A N D I N G

Stop And Stare Beauty is a cosmetologist located in Miami, Florida. For her logo I wanted to create something elegant, yet had a modern look. I used a serif font to emulate a classic beauty vibe, but I integrated the scissors and mascara wands for a fun illustration to symbolize her profession.